Unité de Recherche et d'Applications en Marketing

Aims & Scope

journal coverThe Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing. The MSC is organized by the Unit of Marketing Research & Applications (URAM) under auspices of the University of Tunis El Manar.

Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their  particular psychological, sociological and cultural contexts.

The MSC-URAM covers comprehensively the frontier of trends in Marketing. The aim of MSC-URAM is to contribute to advancing knowledge and understanding of both theory and practice in Marketing.

We encourage a wide range of submissions, including, but not limited to:

  • Advertising
  • Brands and Brand Equity
  • Competition
  • Consumer Behavior
  • Customer Relationships and Experiences
  • Distribution Channels/Retailing
  • Global Marketing
  • Innovation
  • Pricing and Promotions
  • Product and Service Management
  • Research Methods and Tools
  • Role of Marketing/Market Orientation
  • Sales
  • Social Networks
  • Marketing Communications
  • Marketing Decision Support
  • Markets and Marketing Strategy
MSC-URAM Proceedings (URAM, FSEGT, UTM) © 2016