Unité de Recherche et d'Applications en Marketing


The URAM Conference was organized for the first time in 2010. However, the MSC journal "Proceedings of the Marketing Spring Colloquy" was formally launched under eISSN in (May, 2016), as an annual online periodical publishing only the proceedings of URAM Conferences. Thus, the archive of MSC contains papers from previous URAM conferences included as special volumes.

Formal Volumes

Special Volumes

List of Special Volumes:


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MSC-URAM Proceedings (URAM, FSEGT, UTM) © 2016