URAM-Marketing

Unité de Recherche et d'Applications en Marketing

La relation entre la satisfaction et la consommation des émotions d’un spectacle théâtral : essai de modalisation


Abstract:

L’objet de cet article est de montrer comment les émotions expérimentées lors de la consommation d’un spectacle de théâtre sont influencées par les facteurs situationnels et l’humeur préexistante et par conséquent comment elles peuvent influencer la satisfaction du consommateur. En se basant sur la théorie de la primauté de l’affect, un modèle sera proposé dans le but de montrer que la cognition est post-affective et qu’elle ne va intervenir qu’à un stade avancé pour modérer l’influence des émotions négatives sur la satisfaction.

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