URAM-Marketing

Unité de Recherche et d'Applications en Marketing

Les déterminants de l’intention d’achat du consommateur tunisien par Internet


Abstract:

Cette recherche s’intéresse aux facteurs influençant l’intention d’achat par Internet. S’inspirant du modèle d’acceptation de la technologie (TAM), cette recherche propose un modèle explicatif des déterminants de l’intention d’achat en ligne. Basée sur un échantillon de 190 observations, l’étude empirique montre que la facilité perçue et l’utilité perçue de l’achat par Internet influencent positivement l’attitude du consommateur envers l’achat en ligne. Toutefois, le risque de performance associé à l’achat par Internet influence ladite attitude négativement. De même, cette recherche montre une relation positive entre l’attitude, la confiance et l’intention d’achat par Internet.

Read: 546 views

Download Article

FileFile sizeDownloads
pdf uram-2010-p90-110924 kB 241

References

  1. Bhattacherjee, (2000), Acceptance of e-commerce services: the case of electronic brokerages, IEEE Transactions on System, Man, and Cybernetics : Systems and Humans, 20, 4, 411-420.
  2. Chandon P., Wansibk B. et Laurent G. (2000), A benefit congruency framework of sales promotion effectiveness , Journal of Marketing, 64, 4, 65–81.
  3. Chen W-J et Lee C. (2005), The impact of web site image and consumer personality on consumer behavior, International Journal of Management, 22, 2, 484-508.
  4. Cheung W., Chang M. K. et Lai V.S. (2000), Prediction of Internet and World Wide Web usage at work: a test of an extended Triandis model, Decision Support Systems, 30, 83-100.
  5. Chouk I. et Perrien J. (2004), Les facteurs expliquant la confiance du consommateur lors d’un achat sur un site marchand : une étude exploratoire, Décisions Marketing, 35, 75-86.
  6. Corbitt B.J, Thanasankit T. et Yi. H. (2003), Trust and e-commerce: a study of consumer perceptions, Electronic Commerce Research And Applications, 2, 3,203-215.
  7. Dianne Cyr , Khaled Hassanein , Milena Head  et Alex Ivanov (2007), The role of social presence in establishing loyalty in e-Service environments, Information and Management, 19, 1, 43-56.
  8. Donthu N. et Garcia A. (1999), The internet shopper. Journal of Advertising Research, 39, 3, 52–58
  9. Fred D. Davis, Richard P. Bagozzi, et Paul R. Warshaw. (1989). User acceptance of technology: A comparison of two theoretical models. Management Science, 35, 8, 982-1003.
  10. Gefen D. (2004), What makes an ERP implementation relationship worthwhile: linking trust mechanisms and ERP usefulness, Journal of Management Information Systems, 21, 1, 263-288.
  11. Godin, G. et Kok, G. (1996), The theory of planned behavior: A review of its applications to health-related behaviors, American Journal of Health Promotion, 11, 2, 87-98.
  12. Gurviez Patricia et Michaël Korchia (2002), Proposition d’une échelle de mesure multidimensionnelle de la confiance dans la marque, Recherche et Applications en Marketing, 17, 3, 41-62.
  13.      Hosmer L. T. (1995), Trust: the connecting link between organizational theory and philosophical ethics, the Academy of Management Review, 20, 2, 379-403.
  14. Hsiu-Fen Lin (2007), Predicting consumer intentions to shop online: An empirical test of competing theories, Electronic Commerce Research and Applications, 6, 4, 433-442.
  15. Hu, P.J., Chau, P.Y.K., Sheng, O.R.L., et Tam, K.Y.(1999), Examining the Technology Acceptance Model Using Physician Acceptance of Telemedicine Technology, Journal of Management Information Systems, 16, 2, 91-112.
  16. Hung-Pin Shih, (2004), Extendet technology acceptance acceptance model of internet utilization behaviour, Information and Management, 41, 6, 719-729.
    Jyh-Shen Chiou et Cornelia Droge (2006), Service Quality, Trust, Specific Asset Investment and Expertise: Direct versus Indirect Effects in a Satisfaction-Loyalty Framework, Journal of the Academy of Marketing Science, 31, 4, 1-15.
  17. Karahanna E. et Straub D.W., (1999), The Psychological Origins of Perceived Usefulness and Perceived Ease-of-Use, Information & Management, 35, 4, 237-250.
  18. Karahanna, E., et Straub, D.W., et Chervany, N. L., (1999), Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs, MIS Quarterly, 23, 2, 183-213.
  19. Kee-Sook Lim, Jeen-Su Lim et John H. Heinrichs (2006), Structural Model Comparaison of the Determining Factors for E-Purchase, Seoul Journal of Business, 11, 2, 120-143.
  20. Khawaja A. Saeed , Varun Grover et Yujong Hwang (2005), The Relationship of E-Commerce Competence to Customer Value and Firm Performance: An Empirical Investigation, Journal of Management Information Systems, 22 , 1,  223-256 . 
  21. Koufaris  Marios, (2002), Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior, Information Systems Research, 13, 2, 205-223.
  22. Klopping, I.M., et McKinney, E. (2004), Extending the technology acceptance model to consumer e-commerce. Information Technology, Learning, and Performance Journal, 22, 1, 35-47.
  23. Limayem M. et Chabchoub N. (1999), Les facteurs influençant l’utilisation d’Internet dans les organisations canadiennes, Systèmes d’Information et Management, 4, 1, 29-56.
  24. Mathieson K., Peacock E. et Chin W.W. (2001) Extending the Technology Acceptance Model : The influence of perceived User Resources, Information Systems, 32, 3, 86-112.
  25. Pavlou P.A., (2003), Consumer acceptance of electronic commerce-integrating trust and risk with the Technology Acceptance Model, International Journal of Electronic Commerce,7, 3, 69-103.
  26. Qian Tang et Jinghua Huang, (2006), A Research Model: Value Drivers of B2C Company Web Site, Service Systems and Service Management, International Conference, 2, 1604-1609.
  27. Rita Walczuch et Henriette Lundgren(2004), Psychological antecedents of institution-based consumer trust in e-retailing, Information and Management,  42, 1, 159-177. 
  28. Suh B. et Han I. (2003), The Impact of Consumer Trust and Perception of Security Control on the Acceptance of Electronic Commerce, International Journal of Electronic Commerce,7 ,3,135-161.
  29. Venkatesh V. et Davis F.D. (2000), A theoretical extension of the technology acceptance model: four longitudinal field studies, Management Science, 46, 2, 186–204.
  30. Vijayasarathy, L.R. (2002), Product Characteristics and Internet Shopping Intentions, Journal of Internet Research: Electronic Networking Applications and Policy, 12, 5, 411-426.
  31. Yoon, S.J. (2002), The Antecedents and Consequences of Trust in On-line Puchase Decisions, Journal of Interactive Marketing, 12, 2, 47-63.
MSC-URAM Proceedings (URAM, FSEGT, UTM) © 2016