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Les tunisiens ont-ils leur Destin entre leurs mains ? Approche exploratoire en matière d’acquisition de produits d’épargne


Abstract:

L’examen des théories de la motivation fait ressortir deux attitudes de l’individu face à son environnement : une position déterministe et une position volontariste. Ces attitudes se traduisent dans sa perspective temporelle et influencent son comportement de consommation. A l’aide d’une étude exploratoire, nous définissons les traits de la perspective temporelle de consommateurs tunisiens et nous examinons son influence sur le comportement particulier d’acquisition de produits d’épargne.

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