URAM-Marketing

Unité de Recherche et d'Applications en Marketing

De la confiance classique à la confiance électronique : Une revue de la littérature


Abstract:

Le principal objectif de cette recherche est de proposer un examen de la littérature relative à la confiance en ligne. En se basant sur le fondement théorique de différentes disciplines, un examen de la littérature de la confiance classique sera présenté afin de dégager ses spécificités, ses définitions et ses dimensions. Ensuite, une synthèse des définitions de la confiance en ligne ainsi que ses dimensions, ses déterminants et ses conséquences sera présentée. Enfin, des perspectives de recherche seront proposées.

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