URAM-Marketing

Unité de Recherche et d'Applications en Marketing

L’ADOPTION DE LA BANQUE SUR INTERNET PAR LES CHEFS D’ENTREPRISES : UNE VALIDATION DU T.A.M DANS LE CONTEXTE TUNISIEN


Abstract:

La pertinence éprouvée du modèle d’acceptation des nouvelles technologies (TAM) justifie son application à cette recherche. Ce modèle a constitué une référence pour le développement du cadre théorique relatif à l’identification des déterminants de l’utilisation d’Internet dans le rapport banque/entreprise et a bénéficié  de sa validation dans le contexte tunisien.

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