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Les antécédents du comportement d’achat des produits de partage: Proposition d’un cadre conceptuel préliminaire


Abstract:

L’objet de cette communication est de proposer un cadre conceptuel préliminaire permettant d’identifier les déterminants du comportement d’achat des produits de partage.

Ce modèle puise ses fondements dans la littérature  sur le cause related marketing, la consommation socialement responsable et  le marketing associatif.

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