URAM-Marketing

Unité de Recherche et d'Applications en Marketing

Pour une nouvelle approche de l’étude de la culture


Abstract:

L’objectif de cette recherche consiste à attirer l’attention sur la nécessité d’une approche nouvelle pour l’étude de la culture permettant de refléter son caractère complexe. A cet égard, une étude de la littérature dans plusieurs disciplines est réalisée pointant les manquements constatés dans les recherches à vocation culturelle et montrant l’intérêt d’approcher la culture d’une manière multidimensionnelle et interactionniste.

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